Author Tags: Advice
Long associated with Book Warehouse as a consultant for marketing, Mary Charleson is a marketing educator and strategist who self-published Five-Minute Marketing (Trafford 2009), a collection of previously published articles on marketing from Business in Vancouver, Marketing Magazine, Strategy Magazine and the Toronto Star. "I've pulled them into chapters and then introduced each area along with an article update where needed," she says. It's aimed at the time-starved. Each article can be read in five minutes or less. $35 hc or $25 sc.
[BCBW 2009] "Advice"