WEINBERG, Charles




Charles Weinberg's Basic Canadian Marketing Cases looks at a wide variety of marketing challenges as of 1992, preceded by Canadian Marketing Cases and Exercises in 1991. Both were co-written with G. McDougall. In 1989 a San Francisco company released his Public and Non-Profit Marketing, co-written with C. Lovelock. He also co-edited Canadian Marketing Cases (Toronto: Prentice Hall, 2002). Weinberg was born in New York City in 1942 and came to B.C. in 1979.

[BCBW 1992] "Marketing"