Vancouver shoe designer, John Fluevog, who created an eponymous shoe brand and retail store empire, named as one of the world's most innovative fashion companies by Fast Forward magazine, wrote Fluevog: Fifty Years of Unique Soles for Unique Souls (LifeTree/Greystone, 2019) to commemorate the 50th anniversary of his company. The coffee table style book shares behind-the-scenes glimpses into the Fluevog brand evolution and its creator's design process. His original shoe sketches, handwritten messages, and unpublished photos are combined with stories and graphic novel elements to capture the shoe designer/retailer's history. It's not often that a brand name becomes synonymous with the product, but "Fluevogs" have that cache to fashionistas around the world, instantly bringing to mind the whimsical qualities of his shoes. In addition to appearing on fashion runways, celebrities such as Madonna and musician Jack White have donned Fluevogs. The brand is also the official uniform shoe of flight attendants on Air Canada Rouge.

Fluevog: Fifty Years of Unique Soles for Unique Souls (LifeTree/Greystone, 2019) $65 978-1-928055-53-2

[BCBW 2019]